Talk about the UX experience
It’s a balancing act.
As we lean on UX/UI to help us tell better stories to online shoppers, we are helping users engage with our products. UX/UI designers are the modern-day storytellers, helping online shoppers make decisions with websites and apps. The more we create great experiences for people, the more we’ll see them come back, and the more they’ll feel like they’re getting what they want. We’ve got to design for them—and that means considering the following:
1. Micro-interactions are like tiny little ninjas. They are found everywhere, have one main goal, and they’re there to serve you in a multitude of ways. They communicate status, provide feedback and make the interaction more enjoyable.
2. Responsive designs are like pants—they fit everyone. They keep your site looking great regardless of whether your viewer is using a desktop computer, smartphone, or some other device.
3. Personalized experiences allow you to provide users with content created for their individual needs and wants, based on their past behavior. This creates a loyal following.