How many of you are witness to that overnight success story on social media? An ad pops up, and s/he gets out of a flashy car and goes on to tell you how you can have all this too…Well, here’s…
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The recent TikTok situation has taught business owners a crucial lesson: building your entire audience on borrowed land is dangerous. While social media platforms can be powerful tools for reaching new clients, relying solely on them puts your business at…
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Are you a coach, consultant, or service provider feeling overwhelmed by managing your growing business? If you’re spending more time wrestling with administrative tasks than serving your clients, it might be time for a digital transformation. Here are five unmistakable…
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As a small business owner, you’re probably familiar with the feeling: despite steady revenue, your profits aren’t where they should be. You’re working harder than ever, but the numbers just aren’t adding up. Here’s the truth: most small businesses are…
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Picture this: You’re a specialist. But wait—what does that really mean? A specialist is someone who provides deep insight into a specific area of knowledge. You’re a subject matter expert, a term we often hear to describe those who have…
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Users actively follow the yellow brick road of the internet to find products and information. Your website is a destination on this road. If it’s not mobile-optimized, users may find it difficult to reach. A mobile-optimized website easily guides users…
Understanding the Buying Decision
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You walk into a store immediately overwhelmed by the number of options for what to buy. Information processing theory suggests that the ever-increasing amount of information could be overwhelming to customers who have limited processing capacity. So how can we…
You Shocked? Surprised? Pivot.
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The art of the pivot is something that we most often take for granted. You know, when you get stuck in the muck of your own doing and you can’t see past the mess you’ve made? Sometimes that’s because you…
A Swift and Speedy Response
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Let’s talk about the ball. In sports, the ball is a metaphor for a problem. The ball is passed from one player to another until it reaches resolution. This is a great metaphor for customer service and how we solve…
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If you’ve ever tried to buy anything online, you know that it can be a stressful experience. There are so many options, and so much information to parse through before you feel confident in your decision. The last thing you…
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