Businesses don’t grow because they reach more people. They grow because more people talk about them. Before social media and digital advertising took over, the growth engines were simple: Human behavior doesn’t change. Only the pathways we take to reach…
The Algorithm of Agreement
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The algorithm is as comforting as 1200 thread count Egyptian cotton sheets. And just like those sheets – you’re not going anywhere. That’s the design. Not a flaw. A feature. The algorithm feeds you what you already believe, and belief…
Over-Engineering Certainty
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The plan is the villain. Not because planning is wrong. Because we build plans to eliminate surprise– and then mistake the plan for the point. We can only see one way to deliver what we’ve imagined. So when something lands…
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In 2015, I went into rooms and absorbed rejection on behalf of people who were counting on me — and then walked back out to perform optimism so their belief wouldn’t collapse. I was lonely in the meetings and lonely on the walk back. Nobody talks about that part.
The Human Story of Artificial Intelligence
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Right before a child makes a developmental leap, their behavior gets worse. Brazelton called it a touchpoint. We’re in one right now– and we’re calling it artificial intelligence. There is a particular kind of skeptic who looks at a room…
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Automation promises ease. Faster workflows. Less friction. More efficiency. But I am beginning to wonder what repeated convenience costs over time. What I love about In-N-Out (for my West Coast burger lovers) is that it’s never changed; it’s always stayed…
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Most customer service problems aren’t caused by your support team — they’re caused by the culture and systems operating behind the scenes. This bite-sized business conversation explores customer service culture, operational breakdowns, reactive support systems, and how businesses can improve customer experience, reduce churn, and build scalable operations that actually support long-term growth.
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How many of you are witness to that overnight success story on social media? An ad pops up, and s/he gets out of a flashy car and goes on to tell you how you can have all this too…Well, here’s…
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The recent TikTok situation has taught business owners a crucial lesson: building your entire audience on borrowed land is dangerous. While social media platforms can be powerful tools for reaching new clients, relying solely on them puts your business at…
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Are you a coach, consultant, or service provider feeling overwhelmed by managing your growing business? If you’re spending more time wrestling with administrative tasks than serving your clients, it might be time for a digital transformation. Here are five unmistakable…
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