Businesses don’t grow because they reach more people. They grow because more people talk about them. Before…
entrepreneurship
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In 2015, I went into rooms and absorbed rejection on behalf of people who were counting on me — and then walked back out to perform optimism so their belief wouldn’t collapse. I was lonely in the meetings and lonely on the walk back. Nobody talks about that part.
The recent TikTok situation has taught business owners a crucial lesson: building your entire audience on borrowed…