If you’ve ever tried to buy anything online, you know that it can be a stressful experience. There are so many options, and so much information to parse through before you feel confident in your decision. The last thing you want is to feel like you’re missing out on something great—but what if there’s a way to make sure that doesn’t happen?
How do you provide resources for the hearing impaired, if your user experience is concentrated around the use of sound to articulate the value of your service?
Well, let’s talk about trust builders. These are elements or design details that reassure shoppers—they quell doubts and help customers feel relaxed about making a purchase. A lot of that has to do with the user experience and making it friendly to diverse audiences. In other words, there’s no reason why the same website shouldn’t be great for everyone who visits. And if we’re talking about e-commerce best practices starting with inclusion… how can we leave anyone behind?
So think out of the box when understanding your customer and the diverse aspects of their uniqueness as an individual person. Don’t make assumptions about who they are or what they need based solely on demographics.